
Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim , Renée Mauborgne
For decades, companies have engaged in head-to-head competition in search of sustained, profitable growth-fighting for competitive advantage, battling over market share, and struggling for differentiation. What would you say if someone told you that this is not the way to create profitable growth in the future? Through an extensive study of 150 strategic moves spanning more than 100 years and 30 industries, Kim and Mauborgne have found that there's a better way. Rather than battling competitors, they counsel, companies can achieve lasting success by creating "blue oceans:" untapped new market spaces ripe for growth. Such strategic moves-which the authors have dubbed "value innovation"-create powerful leaps in value that often render rivals obsolete for more than a decade...
Balanced Scorecards & Operational Dashboards with Microsoft Excel

Ron Person. Wiley Editor
Created in Excel, balanced scorecards enable you to monitor operations and tactics, while operational dashboards is a set of indicators regarding the state of a business metric or process both features are in high demand for many large organizations. This book serves as the first guide to focus on combining the benefits of balanced scorecards, operational dashboards, performance managements, and data visualization and then implement them in Microsoft Excel.
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