Knowing the direction of the wind doesn't matter if I don't know which port I am going to.
The reason why I do nothing isn't because I don't know what to do, but it's because there is nothing to do..."So, a key performance indicator has always an effect. But it may indicate as well that everything is under control and that the success is at the end of the road. No supplementary action will be taken and the decision will be to change nothing.
About client satisfaction measurement indicators
Key performance indicators which are supposed to measure client satisfaction are appearing on dashboards. If client orientation is an everyday concern, we have to admit that this so-called indicator only fulfils a symbolic purpose that conveys above all a clear conscience. These kinds of indicators are too general and calculated, we don't know how. They can't lead to an effective decision-making among actors who don't know which lever to use to be able to go in the direction of improvement.
We won't hesitate in avoiding generic and predefined key performance indicators. They're useless for decision making. A key performance indicator can't be pulled out of a hat.
All these points are completed, developed and illustrated en the reference book les nouveaux tableaux de bord des managers. This book presents a comprehensive methodology, a road map in 10 stages, to select pertinent key performance indicators and build genuine cooperative performance dashboards.
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Ron Person Wiley Editor
The Gimsi methodology
road map
Essentials of the executive dashboard